How is your Brand’s Social Media?

social media brands

This infographic shows how your brand’s social media should be used to increase engagement and loyalty. As well as facts and statistics, I have included ‘implications’ how your brand needs to respond.

Social Media and Brands

Statistic

71% of customers who experience a good social media service are likely to recommend a brand to others. (Source: Ambassador).

Implication

Use social media as a customer services tool, responding to positive and negative comments. The power of social media is the ability for your customers to act as advocates for your brand. Recognise your advocates with a quick ‘thank you for recommending our products’ and reward your biggest advocates.

Statistic

95% of millennials are likely to follow a brand’s social media. (Source: MarketingSherpa).

Implication

Make sure your brand is on social media platforms that millennials use most such as Instagram.

Statistic

96% of people discussing a brand online do not follow the brand’s profile. (Source: Brandwatch).

Implication

Don’t just monitor your brand’s channels but search your brand in social media listening tools to find out what people say about your brand when they don’t link to you.

Statistic

Visual content is 40X more likely to be shared on social media. (Source: HubSpot).

Implication

Use images, infographics, and videos on the majority of your posts to increase shares. Make sure what you post adds value to your customers.

Facebook: Brands Social Media

Statistics

There are 40 million small businesses using Facebook, 4 million of which use Facebook advertising. (Source: Forbes).

Implication

Facebook is a relatively unused platform with small business for advertising. Pay for Facebook ads and target your audiences geographics and demographics correctly and you may find you surpass competitors relatively easily. For PPC services click here.

Statistic

The best time to post on Facebook is 3:00 PM on Wednesday.  (Source: HubSpot).

Implication

Make sure you post your content when it is most likely to be viewed and shared. This can be made easier with social media management tools. Crowdfire can schedule your posts for the best times to get engagement.

Statistic

In 2015 Facebook influenced 52% of users online and offline purchasing, up from 36% in 2014. (Source: The Drum)

Implication

Firstly, this highlights the need for brands to have a social media presence. Secondly, it shows the beneficial influence that successful posting, promoting and customer services can have whilst using social media. To get help with social media strategy click here. 

Twitter: Brands Social Media

Statistic

78% of people who complain to a brand on Twitter expect a response within an hour. (Source: Lithium)

Implications

Twitter is a common social media platform people use to voice their complaints to brands. Therefore, brands need to be particularly vigilant and reply to these complaints with appropriate responses. This will stop the complaints spreading and highlight your brand as trustworthy.

Statistic

92% of all interactions on tweets are link clicks. (Source: HubSpot).

Implications

Use Twitter to significantly increase the views for your content and make sure your calls to action (CTA) is visible.

Instagram: Brands Social Media

Statistic

Instagram has over 700 million users. 90% of these are younger than 35 and 68% are female. (Source: Statista)

Implication

Focus on the platforms that your target audience uses. If you are focusing on millennial females (for example if you own a young woman’s clothing company) then you should definitely be on Instagram

Statistic

Top brands on Instagram receive an engagement rate 58 times higher than Facebook and 120 times higher than Twitter. (Source: Hootsuite)

Implication

This is self-explanatory – if you haven’t already then get Instagram!

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