Digital marketing benefits small businesses for numerous reasons:

Research from GOV UK shows the majority of small businesses are want to know what digital marketing is and how it benefits small businesses. Digital marketing is an umbrella term for all your online marketing and advertising activities. The fact that you are reading this now is digital marketing. This guide looks at some of the tangible assets that are included in digital marketing. Some of them are vital to your business like a website and social media. Other assets like apps can be made or bought fairly cheaply, but how useful these are depends on your industry.

Next we look at some of the main sectors that digital marketing encompasses. There are links here to our services page which has a more in-depth explanation and a step-by-step guide on how a business can implement these.

We also look at the difference between inbound and outbound marketing, and some of the benefits of digital marketing.


These are some of the things you will need to make sure you are accessible to torrent of people using the internet:

  • Your Website – the hub of your digital marketing: this is where you will draw most of your traffic and convert users. To improve your website click here.
  • All your content: blogs, infographics, videos, podcasts, pictures
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Branded Apps

Use These 7 Digital Marketing Sectors Guaranteed to Shape Your Digital Strategy and Get You Traffic and Conversions.

Search Engine Optimisation (SEO)

Optimising your website and content so you rank higher in search engines like Google. Use keywords and search terms that your customers use to find people or businesses like you. To increase your traffic click here.

Content Marketing

The creation and curation of any content used to educate users, promote your products/services, increase traffic, improve brand authority, and ultimately generate leads and conversions. Want quality traffic grabbing user converting traffic? Click here.

Social Media Marketing

Platforms used to distribute your content, promote and increase your brand awareness, drive traffic to your website, and learn from two way conversations with your customers. Want to use social media more effectively? Click here.


Source from Craft Jack

Pay-Per-Click (PPC)

Paying search engine like Google or Bing, or social media platforms like Twitter and Facebook, to get instant traffic to your marketing campaigns. Need instant traffic? Click here.

Email Marketing

After gaining customers emails these are used to promote any offers, new content, events, or simply say ‘Hey, come and have a look at our website.’ Want automated upselling? Click here.


Whilst not marketing in itself, analytics lets you find out the lets you target your marketing by discovering your audiences’ interests, demographics, geolocations and digital preferences. Also use it to continuously improve your marketing campaigns and website pages by finding out what is and isn’t working and why. Want to find out how to increase traffic and improve your customer experience? Click here.

Digital Tools

Again, not really marketing but these will shape how you market. Find out what keywords and search terms you should be using to get the right kind of traffic. Discover how you competitors are using digital marketing, and even find out how they have built their website.

Outbound and Inbound Marketing

We often get asked what inbound and outbound marketing is so I’ve made a quick description. Both inbound and outbound marketing come under the term digital marketing or online advertising. Here’s the difference:


Outbound marketing is where you are finding the customers. This could be email campaigns, unsearched for PPC, and banner adverts. This is push advertising where people aren’t necessarily looking for the products or services you have to offer. Email marketing can be a little different though because people have willingly given their email address and therefore will be interested in the products and services you provide.


Inbound marketing is about becoming visible and an important source of information for your target customers. Unless you are reading this blog because it popped up on a banner or email then you came looking for this information. This could be because of SEO when you your search term was matched to this blog or website. Or you could have found it distributed on social media. Either way, it wasn’t pushed onto you like outbound marketing but it’s a pulling force that makes inbound marketing.

Source from Inbound Marketing

What are the Benefits of Digital Marketing?

Digital Marketing is a huge benefit to businesses as it means you can engage with 3.8 billion internet users globally. All this can be done on your computer whilst you sit in your pants and have your morning coffee. In the UK alone nearly 90% of the whole population regularly use the internet, and 63% using social media.

This is quite a change from 30 years ago when you would have to print some pamphlets out and spend the week posting them to everybody in your village. The digital world also lets small businesses and start-ups compete with BIG established organisations. Everybody can have a website, everyone can connect to customers on social media, and everybody can send an email.

Source from Emarketing Blog

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