How We Did It:

Client: Chevrolet Dealership in Nashville, TN
Strategy: Audit, rebuild and scale Google and Social Media Ad campaigns to capture high-intent shoppers searching locally.

Results at a Glance:

• +300% total lead growth within 90 days of launch

• 4x increase in average daily leads

• Improved cost efficiency despite higher total volume

The Challenge

Before March 2025, Walker Chevrolet’s lead generation was steady but stagnant, averaging 140–160 leads per month. Despite a consistent budget, growth had plateaued.

Issues included:

• Limited active paid search driving incremental leads

• Incorrect tracking and attribution visibility

• Steady spend but flat performance

• Missed opportunities from high-intent searchers

The dealership needed a way to break through the plateau and drive measurable growth without inflating spend.

The Solution

Track Digital launched a full-funnel Google Ads and Social Media Marketing strategy designed to dominate high-intent automotive search traffic.

The Results

Before vs. After Launch

Performance Highlights

1. Significant Lift in Lead Volume
Lead volume more than tripled after launching Google Ads, jumping from an average of ~140 per month to over 430 per month.

2. Improved Efficiency
Despite higher volume, total spend remained flat, and cost per lead declined as campaigns optimized.

3. Increased Daily Lead Flow
Average leads per day rose from under 5 to nearly 20 — creating a steady pipeline of qualified prospects.

The Impact

The data tells a clear story; once our team rebuilt and launched Google and Social Media ads, Walker Chevrolet’s digital performance transformed. What was once a steady but limited flow of organic leads became a scalable, measurable acquisition engine.