February 6, 2025

As we move into 2025, the digital marketing landscape is evolving faster than ever before. New technologies, platforms, and consumer behaviors are reshaping the way businesses connect with their audiences. To stay ahead of the competition, it’s essential to understand and implement these upcoming trends. At Track Digital, we specialize in helping brands thrive in […]

Generation Z—those born between 1997 and 2012—are redefining digital marketing by blending creativity with technology and prioritizing authenticity over traditional advertising. As digital natives, they engage with brands differently than any previous generation, valuing realness, connection, and innovation. By 2025, Gen Z will account for over a quarter of the global workforce, significantly increasing their