Overview
We launched a multi-channel advertising strategy for a luxury gym in Nashville, Tennessee, using Google Ads to capture people actively searching for fitness services and Meta Ads to introduce the brand to new prospective members.
Across both platforms, the campaigns generated 445 measurable leads and registrations in under seven weeks.
Combined Results · Under 7 Weeks
First 6 Weeks
First 6.5 Weeks
Google Ads Summary
- Generated 186 total leads in the first six weeks.
- Achieved a 7.6% lead conversion rate.
- Delivered leads at an average cost of $22.68.
The gym came to us without any previous Google Ads history, allowing us to build the account strategically from the ground up.
Rather than placing every search into one broad campaign, we created separate campaigns for branded searches, local gym searches, group fitness, personal training, and competitor-related searches. This gave us greater control over budgets, bidding, and messaging while helping us connect each prospective member with the most relevant ad and landing page.
We also implemented complete conversion tracking from launch so we could measure free-pass requests, phone calls, and other direct inquiries. As performance data accumulated, we refined search terms and shifted budget toward the campaigns and searches generating the strongest results.
Within the first six weeks, Google Ads generated 186 leads at an average cost of $22.68 per lead.
Social · Demand Generation
Meta Ads Summary
- Generated 259 total registrations and form submission leads.
- Delivered leads at an average cost of $10.26.
- Generated 102 form submissions during one 16-day stretch.
The Meta strategy focused on showing prospective members what made the luxury gym different from a traditional fitness facility.
Campaign messaging highlighted the premium facility, training options, recovery services, luxury amenities, and complimentary day-pass offer. Video became the strongest-performing format, generating the highest lead volume at the lowest cost, while carousel ads provided an effective secondary way to showcase the facility and overall member experience.
We also created dedicated campaigns for personal training and additional membership offers, allowing the gym to generate interest across multiple areas of the business.
Within six and a half weeks, Meta generated 259 measurable registrations and form submission leads at an average cost of $10.26 per result.
The Bottom Line
Overall Results
By combining high-intent Google searches with engaging Meta creative, we built a multi-channel lead-generation strategy that reached prospective members at different stages of their decision-making process.
In under seven weeks, the campaigns generated:
- 445 combined leads, registrations, and form submissions.
- 186 leads through Google Ads.
- 259 results through Meta Ads.
- Consistent lead volume across gym memberships, complimentary passes, and personal training.
The result was a strong launch that quickly established a measurable and scalable source of new prospective members.
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