Overview
We ran Google Ads for a San Diego bathroom remodeling company, using dedicated Search campaigns to turn remodel and tub-to-shower searches into booked consultations.
- Increased leads by 350%, from 2 in the prior 30 days to 9.
- Cut cost per lead by 67%, from $944 down to $315.
- Increased conversion rate from 2.9% to 13.2%.
30-Day Results vs. Prior 30 Days
Remodel + Tub & Shower Search · 30 Days
Summary
Bathroom remodeling is a high-ticket, highly competitive market where every qualified lead can represent a significant project. Our strategy focused on capturing homeowners actively searching for specific remodeling services and making sure their experience matched their intent.
We built dedicated Google Search campaigns for bathroom remodeling in the San Diego market, along with a separate campaign for tub and shower conversions. This allowed us to tailor ad messaging and landing pages to the specific project homeowners were searching for instead of sending all traffic to a generic page.
To measure performance accurately, we implemented dedicated call tracking across the ads and website, along with quote form tracking. We also continuously refined search terms and added negative keywords to keep the budget focused on high-intent searches.
The results were significant. Campaign conversion rates increased from 2.9% to 13.2%, while lead volume reached 4.5x the previous 30-day period. At the same time, cost per lead dropped by roughly two-thirds.
The result: more qualified opportunities, significantly lower acquisition costs, and a more efficient paid search strategy in one of the most competitive home services markets.
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