Overview
We launched and optimized Google Ads for a pest control company and improved results month over month across 60 days.
- Increased conversions from 6 to 73.
- Increased high-intent phone call leads by 233%.
- Improved efficiency, lowering cost per conversion from $297.34 to $82.58.
Month-over-Month Results
Search · Automated Campaigns · 60 Days
Summary
For a pest control company, we implemented strategic campaign refinements to improve budget consistency and increase lead volume.
We adjusted delivery settings to better align with the company’s operational capacity, ensuring ad visibility matched when the team was available to respond to inquiries.
In addition, we introduced an automated campaign type to expand reach beyond traditional search placements and strengthen overall performance.
These optimizations allowed the platform to allocate spend more efficiently, resulting in steadier budget pacing and improved lead generation without increasing overall ad investment.
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