Overview
We ran Google Ads for a pest control company and improved performance month over month.
- Increased all conversions by 1,466.7% to 141.
- Decreased cost per conversion by 87% to $26.48.
- Increased conversion rate by 218.8% to 19%.
Month-over-Month Results
Seasonally Adjusted Search · Month over Month
Summary
We implemented a seasonally adjusted paid search program for a pest control business, aligning coverage and messaging to the highest-demand services throughout the year.
Campaigns were structured to prioritize high-intent searches and reduce wasted spend by tightly controlling targeting and query relevance.
As performance stabilized, we expanded into additional Google campaign types while maintaining strong lead quality through ongoing search-term governance and optimization.
This approach improved efficiency over time and helped capture more qualified demand at scale.
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