Summary
We rebuilt the account to better align with specific service searches and dedicated landing pages for each core offering. From there, we shifted more budget toward the highest-value job types instead of spreading spend evenly across all services. We also increased budgets during peak-intent periods like holidays to capture more urgent, high-demand leads. Finally, we expanded reach using the client’s full service-area zip code list to ensure ads showed in all the right locations.
Overview
We launched and optimized Google Ads for a Plumbing company and improved results in just 90 days.
- Increased conversions by 253%
- Increased phone leads by 147%
- Improved efficiency, lowering cost per conversion by 64% and CPC by 38%
90 day results
46
Conversions
89
Phone Leads
-64%
Cost per Conv.
Client Testimonial
“Track Digital has been phenomenal to work with! In just a few months time, they’ve increased our online presence ten-fold. I would recommend their services to any business who wants a more local marketing company feel, with the results of a firm.”
