Case Study · Plumbing

Overview

We launched and optimized Google Ads for a plumbing company and improved results in just 90 days.

• Increased conversions by 253% to 46.
• Increased phone leads by 147% to 89.
• Improved efficiency, lowering cost per conversion by 64% and cost per click by 38%.

Search · Service-Level Focus

Summary

We rebuilt this plumbing company’s account to better align with specific service searches and created dedicated landing pages for each core offering.

From there, we shifted more of the budget toward the highest-value job types instead of spreading spend evenly across all services.

We also increased budgets during peak-intent periods, like holidays, to capture more urgent, high-demand leads.

Finally, we expanded reach using the company’s full service-area zip code list to ensure ads showed in the right locations.