We launched and optimized Google Ads for an HVAC company and improved results in just 90 days.
Increased phone leads by 277% to 328 total.
Increased conversions by 250% to 147.
Increased conversion rate by 154% to 9.83%.
Improved efficiency, lowering cost per conversion by 64% and cost per click by 38%.
90-Day Results
328Phone Leads
147Conversions
9.83%Conversion Rate
Google Ads
Expanded Campaign Mix · 90 Days
Phone Leads328
Phone Lead Growth+277%
Cost Per Conversion−64%
Cost Per Click−38%
Search · Expanded Visibility
Summary
We expanded the account with additional campaign types to increase overall visibility and reach potential customers across more touchpoints in their decision-making process. This helped strengthen local presence and improve competitiveness.
We also continued refining traffic quality through ongoing search analysis to reduce wasted spend.
Finally, ad scheduling adjustments ensured inquiries came in during staffed hours, supporting stronger lead handling and overall performance.
