Summary
We expanded the account with additional campaign types to increase overall visibility and reach potential customers across more touchpoints in their decision-making process. This helped strengthen local presence and improve competitiveness. We also continued refining traffic quality through ongoing search analysis to reduce wasted spend. Finally, ad scheduling adjustments ensured inquiries came in during staffed hours, supporting stronger lead handling and overall performance.
Overview
We launched and optimized Google Ads for a HVAC company and improved results in just 90 days.
- Increased conversions by 250%
- Increased conversion rate by 154%
- Improved efficiency, lowering cost per conversion by 64% and CPC by 38%
90 day results
147
Conversions
328
Phone Leads
9.83%
Conv. Rate
Client Testimonial
“Track Digital has been phenomenal to work with! In just a few months time, they’ve increased our online presence ten-fold. I would recommend their services to any business who wants a more local marketing company feel, with the results of a firm.”
