We launched and optimized Google Ads for an HVAC company and improved results in just 90 days.
Increased phone call leads by 128% to 57.
Increased conversions by 118%.
Improved efficiency, lowering cost per conversion by 10%.
90-Day Results
57Phone Leads
24Conversions
−10%Cost Per Conversion
Google Ads
Residential + Commercial Search · 90 Days
Phone Leads57
Phone Lead Growth+128%
Conversion Growth+118%
Cost Per Conversion−10%
Search · Seasonal Demand
Summary
We adjusted campaign priorities throughout the year to stay aligned with shifts in customer demand, ensuring budget and messaging supported the services people were most actively searching for.
We also expanded our targeting to better capture commercial service opportunities.
Ongoing search query reviews helped refine traffic quality, reduce wasted spend, and keep performance focused on driving qualified leads.
