Case Study · Home Services

Overview

We optimized Google Ads for a garage door company, focusing on high-performing campaigns and installation searches to drive more efficient growth and increase leads.

  • Increased total leads by 333.3%.
  • Decreased cost per lead by 50.4%.
  • Increased conversion rate by 61.1%.

60-Day Results

+333.3%Total Leads
+61.1%Conversion Rate
−50.4%Cost Per Lead
Google Ads

Installation Searches · Conversion-Focused Bidding · 60 Days

Total Leads+333.3%
Conversion Rate+61.1%
Cost Per Lead−50.4%
Search · Scalable Growth

Summary

Over this 60-day period, we helped a garage door company in Colorado increase lead volume by expanding reach, improving visibility in high-intent searches, and shifting the campaigns to a conversion-focused bidding strategy so the platform could optimize more effectively toward qualified leads.

By giving the account more budget flexibility and allowing the bidding strategy to prioritize users most likely to convert, we were able to capture more opportunities that had previously been missed.

At the same time, we reduced wasted spend by cutting keywords and search terms that were not generating leads, which helped improve efficiency as volume scaled.

The result was stronger lead flow, more phone call opportunities, and a more scalable account structure that supported growth while lowering overall cost per lead.

Google Ads performance: October through November compared to the previous 60 days
Oct 1 – Nov 30 Compared to Aug 1 – Sep 30

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