Summary

Over this 45-day period, we improved lead volume and efficiency for a natural stone and hardscape company by focusing on attracting higher-quality inquiries rather than simply increasing traffic. We used the majority of the Google Ads budget on the services driving the strongest results, such as paver sealing and concrete staining, while refining underperforming areas to reduce wasted spend. We also worked closely on improving the website experience, making updates to the contact form and mobile layout so it was easier for users to take action. By aligning ad strategy with what potential customers were actively searching for and improving the on-site experience, we were able to drive more meaningful engagement and make it easier for users to convert. The result was a significant increase in total leads, a higher conversion rate, and a much lower cost per lead, leading to more efficient and scalable performance overall.We also made adjustments to stay competitive in a crowded market, improving visibility without increasing costs unnecessarily. By continuously optimizing where budget was allocated, we were able to drive more qualified leads and improve overall performance. The result was higher conversions, an improved conversion rate, and a lower cost per lead, creating more efficient and scalable growth.