Case Study · Automotive

The Goal

Increase vehicle sales by driving more qualified leads and conversions through Google Ads and other paid advertising platforms, while maintaining an efficient cost per qualified lead.

• +300% total lead growth within 90 days of launch.
• 4x increase in average daily leads.
• Improved cost per lead efficiency despite higher total volume.

The Strategy

How We Did It

Client: Chevrolet Dealership in Nashville, TN

Strategy: Audit, rebuild, and scale Google and Social Media Ad campaigns to capture high-intent shoppers searching locally.

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Before Launch

The Challenge

Before March 2025, Walker Chevrolet’s lead generation was steady but stagnant, averaging 140–160 leads per month. Despite a consistent budget, growth had plateaued.

Issues included:

• Limited active paid search driving incremental leads.
• Incorrect tracking and attribution visibility.
• Steady spend but flat performance.
• Missed opportunities from high-intent searchers.

The dealership needed a way to break through the plateau and drive measurable growth without inflating spend.

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Full-Funnel Approach

The Solution

Track Digital launched a full-funnel Google Ads and Social Media Marketing strategy designed to dominate high-intent automotive search traffic.

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Before vs. After Launch

The Results

• Significant lift in lead volume. Lead volume more than tripled after launching Google Ads, jumping from an average of ~140 per month to over 430 per month.
• Improved efficiency. Despite higher volume, total spend remained flat, and cost per lead declined as campaigns optimized.
• Increased daily lead flow. Average leads per day rose from under 5 to over 15 — creating a steady pipeline of qualified prospects.

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The Bottom Line

The Impact

The data tells a clear story: once our team rebuilt and launched Google and Social Media ads, Walker Chevrolet’s digital performance transformed. What was once a steady but limited flow of organic leads became a scalable, measurable acquisition engine.

Google Ads became the dealership’s most effective lead source, turning static growth into sustained momentum.

Walker Chevrolet became the #1 dealership in the state of Tennessee for 3 consecutive months — which hadn’t been done before.