Overview
We helped an entertainment venue increase bookings and revenue with Google Ads while maintaining a consistent cost per booking.
- Increased booking revenue by 130%.
- Increased online bookings by 43%.
- Improved return on ad spend from 5.1 times to 8.1 times.
Year-Over-Year Results · 90 Days
vs. Same 90-Day Period Last Year
Summary
Because the account tracks actual bookings and revenue, we could focus the campaigns on the reservations that created the most value for the business.
We increased the ad budget and directed more spend toward the campaigns, searches, and audiences generating the strongest results. Even with 46% more ad spend, the cost per booking stayed consistent.
The campaigns also attracted more valuable reservations, including parties, group experiences, and corporate events. This helped increase the average booking value by approximately 60%.
Compared with the same 90-day period last year, online bookings increased by 43%, booking revenue grew by 130%, and return on ad spend improved from 5.1 times to 8.1 times.
Overall, the campaigns brought in more bookings, more revenue, and a stronger return from each advertising dollar.
In Their Words
Client Testimonial
Over the last 16 years I have hired 3 freelancers and 2 marketing companies to handle my social media marketing and none of them came close to what Avery and Track Digital has done for me in the last year. Damn, I wish I had found him earlier. I can’t say enough good things about him and his team.
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