Summary
In 2025, we continued elevating Google Ads performance within Family Law, focusing on attracting higher-quality leads while maintaining strong efficiency. Results picked up as more prospects began reaching out (especially by phone), supported by improvements that made it easier for visitors to contact the firm quickly. Mid-year, the campaigns gained momentum and we reinforced local visibility by linking the firm’s Google Business Profile to Google Ads, which helped keep the firm competitive in local search even as things slowed down internally. From there, performance built through the fall with a noticeable increase in lead volume and stronger engagement, and we finished the year with consistent results and dependable lead flow driven by the core “general adoption” search campaign and high-intent searches like “adoption lawyer” and “near me.” Overall, the year demonstrated clear value from paid search and helped support continued investment into 2026.
Overview
We implemented a Google Ads strategy for a Family Law practice in Middle Tennessee.
- Generated a 3,000% increase in conversions.
- Cut cost per conversion by over 50% Year over Year.
- Reduced cost per lead by over 90%.
In just 90 days
20%
Conv. Rate
$165
Cost Per Lead
31
Conversions
Client Testimonial
“Track Digital has been phenomenal to work with! In just a few months time, they’ve increased our online presence ten-fold. I would recommend their services to any business who wants a more local marketing company feel, with the results of a firm.”
