Summary
We built and executed a tailored full-funnel Meta approach for an acrylic art eCommerce brand to grow awareness and drive sales. The work combined feed-based merchandising, audience and creative testing, and a mix of upper- and lower-funnel campaign types designed to scale efficiently. We also developed creator-style content to strengthen brand connection and support conversion. The result was a more repeatable system that improved performance while reinforcing the brand’s positioning.
Overview
We implemented a Meta Ads strategy for an acrylic art eCommerce business based out of Nashville, TN.
- Increased purchases by 93%.
- Decreased Cost per Purchase by 38%.
- Increased ROAS by over 260%.
In Just 90 Days
517
Website Purchases
-38%
Cost per Purchase
22.89
ROAS
Client Testimonial
“Track Digital has been phenomenal to work with! In just a few months time, they’ve increased our online presence ten-fold. I would recommend their services to any business who wants a more local marketing company feel, with the results of a firm.”
