Case Study · Law Firm

Overview

We implemented a Google Ads strategy for a bankruptcy law firm in Salem, Oregon.

  • Generated 340+ conversions in 2025.
  • Lowered cost per conversion by almost 9%.
  • Increased inbound phone leads by 366% year over year.

Year-Over-Year Results · 2025 vs. 2024

+341%Increase in Conversions
457Phone Leads
$76Cost Per Lead
Google Ads

Full Year 2025

Total Conversions340+
Inbound Phone Leads (YoY)+366%
Cost Per Conversion (YoY)−9%
New Clients Reported199
Search · High-Intent Legal

Summary

In 2025, our strategy focused on stabilizing Google Ads performance and rebuilding lead volume after campaigns had been paused in Q1, which negatively impacted early-year results. Once ads were relaunched, we prioritized consistent visibility for high-intent “bankruptcy attorney” searches to capture users actively seeking legal help.

By the end of the year, the firm reported 199 new clients total, including 18 new clients in December, which is typically their slowest month. This demonstrated growing momentum and a more reliable lead generation system.

Google Ads performance: 2025 compared to 2024
2025 Performance Compared to 2024

In Their Words

Client Testimonial

Working with Avery and his team has been a great experience. They listen to our goals, communicate what they want to do in order to accomplish those goals and have been dependable every step of the way. It really feels like a partnership working together towards the same end result. We look forward to continuing to work with them for the foreseeable future.

Ready for results like these?

Book Your Free Discovery Call
Post Tag :