Summary
In 2025, our strategy focused on stabilizing Google Ads performance and rebuilding lead volume after campaigns had been paused in Q1, which negatively impacted early-year results. Once ads were relaunched, we prioritized consistent visibility for high-intent “bankruptcy attorney” searches to capture users actively seeking legal help. By the end of the year, the firm reported 199 new clients total, including 18 new clients in December, which is typically their slowest month. This demonstrated growing momentum and a more reliable lead generation system.
Overview
We implemented a Google Ads strategy for a Bankruptcy Law Firm in Salem, Massachusetts.
- Generated 340+ conversions in 2025.
- Lowered cost per conversion by almost 9%.
- Increased inbound phone leads by 366% Year over Year.
Year Over Year Results
457
Phone Leads
$76
Cost Per Lead
341%
Increase in Conversions
Client Testimonial
“Track Digital has been phenomenal to work with! In just a few months time, they’ve increased our online presence ten-fold. I would recommend their services to any business who wants a more local marketing company feel, with the results of a firm.”
