Case Study · Pest Control

Overview

We optimized a Google Ads strategy for a pest control company and improved results month over month across 60 days.

• Increased conversions from 65 to 101.
• Increased conversion rate from 13% to 17%.
• Increased high-intent phone call leads by 37% to 141.

Search · Competitive Focus

Summary

We ran seasonal search campaigns that consistently drove calls and form submissions.

Since there were a lot of competitors in the space, we focused our ads more narrowly so our budget had a bigger impact, making sure our ads showed in the most important spots.

This approach helped increase visibility and get more leads without spending more overall.