Case Study · Luxury Retail

Overview

We scaled Google Ads for a Nashville-based diamond and fine jewelry retailer with a clear goal: generate significantly more qualified leads while maintaining an efficient cost per lead as the advertising budget increased.

• Increased total leads by 250% compared to the previous 60-day period.
• Improved the lead conversion rate by 77%.
• Generated 347 leads at an average cost of $64 per lead.

Search · Full-Funnel Retail

Summary

During this 60-day period, we helped the retailer significantly increase lead volume by refining the campaign structure and focusing budget on the areas producing the strongest results. The account used a combination of Google Search, Shopping, and Performance Max campaigns to reach potential customers throughout the buying journey. This allowed us to connect with people researching jewelry products, comparing options, and actively looking to call or book an appointment with a local retailer.

As more performance data became available, we identified the campaigns, keywords, and search themes consistently generating phone calls and appointment requests. We then increased investment in those proven areas instead of spreading the budget too broadly across lower-performing opportunities.

At the same time, we continued refining search terms and targeting to help ensure the additional traffic remained relevant. As a result, the conversion rate increased by 77%, even as website traffic and advertising spend grew substantially.

Every lead included in these results represents a direct action from a prospective customer, including calls from the ads, calls from the website, and booked appointments.

This growth was achieved while maintaining an average cost of $64 per lead, allowing the retailer to scale efficiently without sacrificing lead quality or overall performance. During this period, we roughly doubled the advertising budget. Rather than simply increasing spend across the existing campaigns, we reallocated that investment toward the areas generating the strongest results.