Summary

Over this period, we helped a Ford dealership in Northern Alabama get more leads while lowering the cost per lead by making a few key changes. First, we shifted more budget toward Vehicle Listing Ads, which show actual vehicles from the dealership’s inventory directly in search results. These ads were already driving strong results, so focusing more budget there helped bring in more high-quality leads. We also reduced spend on broader searches that were getting clicks but not turning into leads, which helped cut wasted budget. At the same time, we adjusted campaign settings so Google could better prioritize showing ads to people more likely to call or submit a lead. As a result, the dealership generated more leads, more phone calls, and improved efficiency overall, creating a stronger foundation to continue scaling results.