Summary

For a pest control company, we implemented a two part strategy focused on increasing lead volume while improving overall efficiency. We strategically expanded geographic targeting to capture demand across a broader service area, allowing the campaign to reach more high intent prospects and drive additional qualified conversions. In parallel, we launched a Performance Max campaign to leverage Google’s automation and extend visibility beyond traditional search placements into channels such as YouTube, Gmail, Discover, and partner inventory. This approach enabled the platform to dynamically allocate budget toward the highest performing placements, maximizing return while maintaining cost control.