Case Study · Pest Control

Overview

We ran Google Ads for a pest control company and drove stronger lead volume and efficiency within one month.

• Increased quality phone leads by 133%.
• Increased all conversions by 2,108% to 251.
• Decreased cost per conversion by 53%.

Search · Expanded Reach

Summary

For a pest control company, we implemented a two-part strategy focused on increasing lead volume while improving overall efficiency.

We strategically expanded geographic targeting to capture demand across a broader service area, allowing the campaign to reach more high-intent prospects and drive additional qualified conversions.

In parallel, we launched a Performance Max campaign to leverage Google’s automation and extend visibility beyond traditional search placements into channels such as YouTube, Gmail, Discover, and partner inventory.

This approach enabled the platform to dynamically allocate budget toward the highest-performing placements, maximizing return while maintaining cost control.