Summary

For a Nashville-based candle eCommerce business, we optimized and scaled Meta performance by tightening how products were promoted and ensuring the ad experience stayed aligned with real-time inventory. We supported revenue growth with strategically timed promotional pushes across key seasonal moments and a consistent launch cadence for new releases. To improve efficiency and scalability, we combined Meta’s automated optimization with structured signals, ongoing audience re-engagement, and flexible creative formats—resulting in a more resilient system built to sustain growth without relying on any single tactic.