Summary

For a dental practice, we implemented a targeted paid search strategy designed to increase qualified patient inquiries while maintaining budget efficiency. We expanded visibility through a Performance Max campaign, allowing ads to appear across multiple Google placements including Search, YouTube, Gmail, Discover, and partner sites, ensuring the practice stayed present throughout the patient decision making process. We also refined geographic targeting to concentrate spend in high opportunity service areas, strengthening visibility in competitive local searches and improving overall campaign efficiency without inflating ad spend.