Case Study · Healthcare

Overview

We implemented a strategic Google Ads campaign for a pediatric dentist in California. Here are the results:

• Increased total leads by 160% to 83.
• Decreased cost per lead by 60.5% to $52.77 per lead, down from $133.50 per lead.
• Increased lead rate by 254.6%.

Search · Local Healthcare

Summary

For a dental practice, we implemented a targeted paid search strategy designed to increase qualified patient inquiries while maintaining budget efficiency.

We expanded visibility through a Performance Max campaign, allowing ads to appear across multiple Google placements including Search, YouTube, Gmail, Discover, and partner sites, ensuring the practice stayed present throughout the patient decision-making process.

We also refined geographic targeting to concentrate spend in high-opportunity service areas, strengthening visibility in competitive local searches and improving overall campaign efficiency without inflating ad spend.