Summary

We stepped in to support a national escape room brand during a temporary internal gap and focused on building a cleaner, more scalable Google Ads foundation across markets. The work centered on expanding consistent coverage across locations, improving tracking so revenue and ROAS could be trusted for decision-making, and actively refining traffic quality through ongoing search-term monitoring and negative keyword additions. With budgets better aligned to performance and stronger structure in place, we were able to scale spend while driving substantially more tracked revenue and improving overall efficiency.