Summary
In Q4, this gate services account showed strong performance improvements following a refined campaign structure, with a greater focus on high-intent search categories and the most effective lead sources while reducing spend in lower-performing areas. This shift allowed the platform to optimize more efficiently by concentrating on the services users were actively searching for. Additionally, more budget was allocated to Local Services Ads, as they consistently generated leads at a lower cost compared to standard Search campaigns. As a result, the account experienced a significant increase in conversions while also lowering cost per lead, with mobile users driving the majority of high-intent inquiries.
Overview
We optimized Google Ads for a Gate Services company, driving significant performance improvements within 90 days.
- Increased total leads by 215%
- Decreased cost per lead by 37%
- Increased conversion rate by 13.1%
90 day results
+215%
Total Leads
+62.5%
Phone Leads
-37.5%
Cost per Lead
Client Testimonial
“Track Digital has been phenomenal to work with! In just a few months time, they’ve increased our online presence ten-fold. I would recommend their services to any business who wants a more local marketing company feel, with the results of a firm.”
