Summary

Over this 30-day period, we increased lead volume while improving efficiency for a granite company by focusing on higher-quality traffic rather than just increasing volume. We refined targeting to reduce irrelevant searches and prioritized budget toward the services driving the strongest results. We also made adjustments to stay competitive in a crowded market, improving visibility without increasing costs unnecessarily. By continuously optimizing where budget was allocated, we were able to drive more qualified leads and improve overall performance. The result was higher conversions, an improved conversion rate, and a lower cost per lead, creating more efficient and scalable growth.